About me
I design the parts of a product that quietly earn people's trust.
I'm Asna Shakya — a product designer at F1Group in Kathmandu, Nepal. For the past five years I've been shaping digital banking products used across the country, including eSewa and MockBank, and I've led design work spanning foundational design systems, full product redesigns, and internal tools that keep new ideas safe to test.
I care about the word on a button, the pause before a screen loads, the small reassurance in an error message. Good design doesn't shout. It just quietly makes sense — and that belief shapes everything from the color tokens in BankXP to how I run a Design Club brainstorm.
Outside of client work, I lead F1Group's Design Club, serve as the Local Leader for IxDF Nepal, and I'm active in F1Soft Toastmasters, currently working through Pathways Level 2. I also build small apps on the side in Flutter, including Samaya, a gamified time-management app.
Design philosophy
"Good design doesn't shout. It just quietly makes sense."
The little things matter
The copy on a button, the loading pause, the tiny reassurance in an error message — that's where trust is actually won or lost.
Systems over screens
A single screen is a symptom. I'd rather fix the underlying token or component so the problem doesn't come back.
Design with the room
Some of my best work has come out of a Design Club brainstorm where the real goal was making it safe to share a bad idea.
Skills & tools
What I bring to the table
Journey
Professional experience and education
Experience
Apr 2022 — Present
UX/UI Designer · F1Soft International
Leading UX across the banking products people use every day in Nepal.
Nov 2021 — Apr 2022
UI/UX Designer · Kazi Studios
Designed admin and end-user interfaces for an inventory system.
Nov 2020 — Present
Freelance Designer · Independent
Independent UX research, wireframes, and high-fidelity prototypes.
Sep 2020 — Nov 2021
UI/UX Designer · Codavatar Pvt. Ltd.
Shaped information architecture and wireframes for SaaS products.
drag sideways to see the full timeline →
Education
2017 — 2020
B.Sc. (Hons.) Computer Science & Software Engineering
University of Bedfordshire · First Class Degree
2015 — 2017
Department of Science — Physics
CCRC · 70.5%
Tools
Beyond the work
Other commitments and interests
Toastmasters
Active in F1Soft Toastmasters, taking on Toastmaster of the Day and Sergeant at Arms. Currently working through Pathways Level 2.
Flutter
Building small apps on the side, including Samaya, a gamified time-management app.
Service design
Curious about the discipline beyond the screen, exploring how it connects to the fintech work I already do.
Design Club
Leading F1Group's Design Club and serving as Local Leader for IxDF Nepal.
Let's build something together
Whether it's a banking flow, an internal tool, or something in between — I'd love to hear about your challenge.
