Goto
A neighborhood discovery app that makes nearby places easier to compare through clear location, distance, category, and price information.
Project overview
Goto helps residents and travelers explore local businesses and everyday destinations. Its card-based discovery feed combines a selected location, category shortcuts, and concise venue information to help users decide where to go.
The design challenge
A list of nearby places is useful only if people can quickly judge relevance. Category, distance, price, and location context need to be visible before a person opens every individual result.
Inside the experience
Start with location and intent
A personalized greeting and location appear above category shortcuts for restaurants, supermarkets, groceries, and movie theaters. This gives the feed a clear geographic and task context.
Make venue cards comparable
Each result brings together a venue name, image, address, distance, category, and price cue. Sponsored labels distinguish promoted listings from the rest of the feed.
Support discovery beyond one visit
Explore, Trends, Saved, and Profile create separate spaces for browsing, following activity, and returning to places of interest.
Design rationale
Repeated card anatomy reduces the effort of comparing unfamiliar venues. Location and category controls appear before the results, making the source of the recommendations easier to understand.
What to validate next
Test location changes, venue comparison, and the visibility of sponsored labels. Validate navigation behavior separately from the discovery screen.
